The Brief
Design a visually engaging header banner for an IRÉN Skin Summer Campaign.

The Rationale
My design resides in a swimming pool because it represents the heart of summertime. The pool floats that carry Irén Skin's products represent youth and eccentricity. A serif font is used as the primary font, as it exudes a simple elegance. To convey minimalism, a sans-serif font was chosen and kerned as the secondary font. The phrase "5 days only" is displayed on a beach
ball that is animated to grab the reader's attention.