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FWD Insurance Poster
The Brief
Design an print ad to promote FWD Insurance's insurance scheme, the USP (Unique Selling Point) being that it's easy and efficient, and attainable in 60 seconds.
The Rationale
People don't like insurance agents because most think that they are a bother. Instead of facing them in real life, what better way to get your insurance than to get it online, hassle-free? The man represents the reader, and the sharks represent insurance agents. A rhetorical tone to the print ad, it depicts the line of thought, "this isn't the plan you signed up for'.
Softwares used
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