The Brief
Design a poster to promote USP (Unique Selling Points) of the IRÉN Skin Starlight brightening serum, such as its benefits and active ingredients.

The Rationale
This design directly features the main ingredients right behind the Starlight Brightening Serum, as to align with the brand’s honest image. Its USPs placed right above the product, to direct the reader’s eyes to take it in first. I chose light purple as a complementary colour to yellow, to marry the image on the website. (Using the same colour scheme allows customers to directly recognise the product)